Tiny Gear Tour
Tiny Gear Tour is a concept of two talented Swedish artists Martin Carlsson and Jens Thörnevall. It is a music tour during which the artists travel around Europe together, playing live music in peoples' living rooms.
The name Tiny Gear Tour comes from having only the most essential things with you as you go. To this tour all you need is a backpack and a guitar.
Client: Tiny Gear Tour
Mission: Brand strategy, visual identity design, animation, content strategy, copy
Date: 2018
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Logo design visualises the essence of TGT – it is a snapshot of a moment in a continuous movement
The idea for the shape came from a flag moving in the wind, representing a unique moment – shape – when time is seized. In the next second the shape is something else.
THE STORY
"By four wheels we travel to new countries and explore cities that we might not even have heard of. We are driven by curiosity – the will of experiencing something unique."
"Every day we arrive to a new place to meet new people. Every evening we share a unique music experience together."
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THE MISSION
"We want to bring people together through live music. We believe in the inspiring power of music. It can be happy, powerful, sad or confusing some times, just like life."
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THE DRIVE
"Our songs have their own unique story, so does every city and every person we meet. We want to hear yours and share ours. That's what inspires us."
