Rove

Rove (Rove Commerce Advicery) is a business coach helping companies in digital marketing and e-commerce become successful through inspiration and effective development methods.

Client: Rove 

Mission: Visual identity design

Date: 2020

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Logotype 

Rove's logo consists of a grotesque logotype and three geometrical shapes. The shapes symbolise the variety of services the company has to offer.

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Primary logotype

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Secondary logotype

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Logotype in black

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Negative logotype

Sub-brand logos

Rove offers four different services that each have their own sub-brand logo.

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Each sub-brand have their own set of shapes to give them personality

Shape categories on the brand manual

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Shapes on the brand manual

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Shapes follow a 8 x 8 grid and when used next to each other they have a 1/8 padding

Brand color palette

Since almost all of the company's material is digital we chose to use colors that really take advantage of that medium. We wanted to create a bright palette that would feel positive and not too serious.

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Typography 

The most important feature with Rove's typography was that it would be compatible with Google products, such as Google Slides. To make sure it would sync perfectly we chose to use a typeface from Google Fonts.

We wanted a legible, timeless typography and chose a simple grotesque, Inter, for this task. 

Example of typography

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A large part of Rove's material is created in Google Slides. We created a presentation template with a range of different background graphics.

Examples of presentation template