Pirjo Jurva Oy
Pirjo Jurva is born and raised in Tervola, a small village in the southern parts of Finnish Lapland. Her company Pirjo Jurva Oy consists of two sub-brands: cleaning services and catering & home bakery. She also designs and produces traditional finnish handmade baking instruments.
Client: Pirjo Jurva Oy
Mission: Brand strategy, identity design, web design, content strategy, communication, copy
Date: On-going since 2017
Brochure for cleaning services
Pirjo worked in an office position for almost thirty years – until one day she decided that it was time for a change. She had always been passionate about baking, cooking and housework, and now she was going to help others with those chores.
Tote bag
Main logo
The logo design was inspired by the idea of traditional handicrafts. The curvy mark got its shape from knitting and is a symbol for on-going movement.
Logotype forms a circle around the logo symbol in the company's main logo. Sub-brands use the same symbol but have logotypes of their own.
Sub-brand logo for cleaning services
Sub-brand logo for catering and home bakery
Brand colors consist of different tones of blue
Blue is not only the iconic for Finland but also locally significant. The village Pirjo Jurva was born and raised and started her company in, is divided in two by the river Kemi. Kemi river is the longest river in Finland and bears meaning for the people in Tervola. Blue also happens to be Pirjo's favourite colour.
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The company's brand pattern Herkku ("Delicacy") features small drawings of the various salty and savoury treats Pirjo Jurva provides for her customers. Minimalistic and humorous icons illustrate the brand's identity: easily approachable and always hand made.
Cleaning services
Web design is light and simple, prioritising key selling points and information
Start page of the cleaning services website
Different types of cleaning services on the website
Target audience of cleaning services appreciate easy navigation and having all the information available as quickly as possible. This acted as the ground rule while designing the site.
Spread of a brochure
Printed brochures are an important selling medium for the company
We update the brochures every year as the company develops their services.
Back of the brochure
Examples of digital communication
"Pirjo Jurva Tmi:ltä siivoukset, pitopalvelut sekä leipomukset kotiin ja yrityksille! Lisätietoja puhelimitse, sähköpostitse tai Facebookin kautta 🙂
Ota yhteyttä ja kysy tarjousta!"
"Tilaa syväpuhdistus sohviin, sänkyihin, mattoihin, nojatuoleihin tai muihin kodin pintoihin! Pirjo Jurva Tmi:n hankkima Rainbow-puhdistusjärjestelmä puhdistaa tehokkaasti erilaiset pinnat, poistaa tahrat ja raikastaa tunkkaisen huoneilman.
Kysy lisää Pirjolta! 🙂"
"Siivouspalveluiden verkkosivut ovat nyt valmiit! 🎉🧹 Käy katsomassa kaikki siivouspalvelumme ja hinnastot osoitteessa www.siivouspalvelujurva.fi
Siivouspalvelu Jurva on yksi Pirjo Jurva Oy:n palveluista. Tarjoamme monipuolisia siivouspalveluja yksityisille asiakkaille, yrityksille ja yhteisöille."
Catering & Home bakery
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Catering and home bakery sub-brand differs from the main brand with a warm complementary color palette
Website contains information of catering packages, menus and home bakery products
Start page of the web design for catering and home bakery
I helped Pirjo with packing up her products and wrote all copy to the sites
Big part of the website was the copy that took time to produce thoroughly.
Different packages on the website
"Tilaa vappupäivän herkut suoraan kotiovellesi! Tämä herkullinen vappubrunssi-kassi sisältää mm. paahtopaistia, perunasalaattia, monenlaista sormiruokaa sekä tietysti perinteisiä munkkeja. (Katso koko menu alta👇)"
During the pandemic we launched a campaign to sell take-away dinner packages. The packages were sold out the first day the campaign was released.
Handmade baking tools
Photo by Katariina Lindberg
Pirjo designs and produces handmade, ecological tools for traditional Finnish baking.
For storing the items home I designed bags made of ecological cotton.
Photo by Katariina Lindberg
I designed the web shop using Shopify's platform
Start page for the web shop
Product page
"Odotus on päättynyt! Leipomisen lomassa syntynyt idea kasvoi syksyn aikana kokonaiseksi tuoteperheeksi ja sille omistetuksi verkkokaupaksi. Pirjon suunnittelemat ja Jannen käsin valmistamat tuotteet ovat tervolalaista osaamista parhaimmillaan – alusta loppuun käsin valmistettuja ja yksilöllisiä. Perinteistä leivontaa ja ruoanlaittoa kunnioittavat tuotteemme nyt saatavilla uudesta verkkokaupastamme osoitteesta www.pirjojurva.fi – sieltä siis persoonalliset joululahjat kaikille leipomisesta ja ruoanlaitosta kiinnostuneille!"
We released a marketing campaign a few weeks before Christmas to hit the sales. The most popular products were quickly sold out.