Livia is a hairdresser and beauty studio that recently opened its doors in Tervola, Finland. The interior is stripped and minimalistic with softness of house plants and natural texture from plywood counter.

Client: Parturi-kampaamo Livia

Time: Fall 2018

Mission: Visual identity design, web, print

For Livia I designed a minimalistic identity that matches with the clean, scandinavian  style of the interior

Simple, yet strong logotype together with soft, natural color palette communicates the high quality of Livia's services.

Photo of printed material

The organic texture of the sales counter inspired the brand texture

To make a subtle difference between the hair studio and the beauty salon I chose to take in the same natural texture in a light gray version. The identity stays coherent yet the two parts are independent.


The website is designed for an easy navigation.

The starting page opens up with a CTA that takes the visitor directly to the booking page.

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© Miitta Kämäräinen, 2019