Livia is a hairdresser and beauty studio that recently opened its doors in Tervola, Finland. The interior is stripped and minimalistic with softness of house plants and natural texture from plywood counter.
For Livia I designed a minimalistic identity that matches with the clean, scandinavian style of the interior
Simple, yet strong logotype together with soft, natural color palette communicates the high quality of Livia's services.
The organic texture of the sales counter inspired the brand texture
To make a subtle difference between the hair studio and the beauty salon I chose to take in the same natural texture in a light gray version. The identity stays coherent yet the two parts are independent.